I’m going to go a little off the Deliverability path in this entry, but we’ll tie it all together. We talk a lot about how relevant messaging has a tremendous impact on your overall Deliverability. Do your customers see your communications as something worthy of their time when they see you in the Inbox? Transactional messaging is the most crucial communications that you send as an organization. You have a direct customer relationship, and you customer is generally waiting to see that mail pop into the Inbox. What an opportunity we have to make a long-lasting positive impact on how the customer views our service. Sounds like a slam-dunk formula for success. Not so fast.
Archive for December, 2007
Top 10 Reasons You Might Have a Deliverability Problem
Blogger: Kevin SenneSaturday, December 15th, 2007
From the home office in…. Oh yeah, my home office.
10. The bounce code you get back from ISP’s just says “NO”
9. The only response you get is from the FTC
8. You measure open rate in 1/1000th of a percent
7. Feedback Loop has become a Feedback Flood
6. Your reputation score is lower than your 5th graders age
5. I saw my email at AOL once, that was cool
4. Isn’t the bulk folder cheaper?
3. My Delivery rate at Prodigy and Home.com rocks
2. Deliverability. What’s That?
Reputation… Reputation… Reputation
Blogger: Kevin SenneFriday, December 14th, 2007
I’ve just returned from the Email Insider Summit in Park City, Utah. What a fantastic gathering of the major players in the Email space. It was 4 days of intense information sharing about our industry and the evolution of what we’re all working toward. The conference was held at the Stein Erickson Lodge high above Park City. This was my first trip to Utah. I managed to get in some afternoon skiing, which was a blast. As a lifelong Texan, this was like going to the moon. Before we get to the real meat of the conference, here are my observations about the trip.
Side Effects of Automating Your Email Program
Blogger: Andrew OsterdayFriday, December 7th, 2007
I recently spent some time working with our strategic team to concept strategy around several email programs for a large-scale prospect. The business has many different email programs running simultaneously, many of which are written, programmed and sent manually.
This lack of automation was costly:
- high operating costs
- overworked production team
- inconsistent, disparate campaigns
- little to no frequency management
Most marketers crave automation because it reduces the amount of time and energy it takes to execute an email campaign. And that is very true. Nothing like coming in at 9,leaving at 5, and moving past the monotonous mechanics of email campaign management. Trust me on this.
Helpful eMarketing Links
Blogger: Andrew OsterdayFriday, December 7th, 2007
In the last couple of years I have come across hundreds of sites, blogs and newsletters that provide a wealth of information on how to be a successful email marketer. I’ve consolidated the most valuable online destinations below and encourage you to read, subscribe and distribute these resources to clients and colleagues.
If you have a resource to add to the list, please post a comment. Thanks!
It’s official…the #1 use of Web conferencing is for team meetings
Blogger: Peter J. StewartFriday, December 7th, 2007
So it’s finally official…the #1 use of web conferencing is for team meetings (I feel vindicated after saying this for years). But the “why” may just surprise you…
How many email’s do you receive and send each day at work? I was recently trying to find the answer to that question using Google and was unsuccessful. The Wall Street Journal came to my rescue the other day with a great piece titled “Email’s Friendly Fire”.
The answer ladies and gentleman is: 142! One hundred and forty two emails is what the average corporate user receives and sends per day. And that is projected to grow 60% to 228 in 2011.
