Category: eMarketing
Blogger: Kevin Senne
Tuesday, June 30th, 2009
A news item last week that seemed to go somewhat under the radar, but is a significant development. The DOJ is prosecuting a team of spammers responsible for the delivery of billions of penny-stock related spam email.
Kenneth Corbin of Internetnews.com has a great explanation. Check it out here.
Five prolific spammers today pleaded guilty to violating the CAN-SPAM Act in a federal court in Detroit in a case that took down a massive stock fraud operation, marking the Justice Department’s largest-ever prosecution under the 2003 statute.
Tags: Alan Ralsky, E-mail, email marketing, Hong Kong, Kevin Senne, Money laundering, SPAM, United States Department of Justice, Wire fraud
No Comments »
Blogger: Erik Gabrielson
Monday, June 29th, 2009
One of the questions I get most from customers and prospects is, “What’s the standard for open and click-through rates in my industry?” There’s never a great answer to this question because various research and reports vary widely on the answer.
I know we’re all curious to see how we stack up against the competition, but it’s far more important to have your own benchmarks. What’s more important: 1) Knowing that businesses in your vertical got a 15% open rate and 4% click-through rate in Q1 (according to some study); or 2) Knowing that you got a 18% open rate and 6% click-through rate in Q1?
Tags: email benchmark, email marketing, email metrics, email standards, email strategy, erik gabrielson
No Comments »
Blogger: Mark Lombardo
Friday, June 26th, 2009
What is the best time of the day to send my email? Should I use a left or right rail in my message? How many calls-to-action should I include? These are wonderful questions that email marketers are faced with on a daily basis. But they all can be answered the same way — TEST, TEST, TEST!
It is an extremely valuable practice to perform A/B testing to determine what works best for your message and your audience. Yet testing can only take you so far. It is not until you analyze your test results and implement the necessary changes that you can fully reap the benefits that testing provides.
Tags: A/B testing, email marketing, eMarketing, reports, test
No Comments »
Blogger: Sara Johnides
Tuesday, June 23rd, 2009
My Main Beef:
I think A.C. Moore is a really great store. A while back I signed up for their email program for coupons and product updates. I have to say I was a little surprised that there really wasn’t a lot of consistency between their messages. Below I have pasted the headers from the past three messages I received from them.
Header 1:
Header 2:
Header 3:
Tags: brand consistency, email creative, email creative review, header design, HTML Email, template
No Comments »
Blogger: Kevin Senne
Tuesday, June 23rd, 2009
I wanted to repost this entry from earlier this year. This Thursday’s webinar “The Myth of 100% Deliverability” is absed on this article. Please sign-up if you haven’t done so yet. You will learn some of the tricks and secrets that you hear about from some email senders. I hope you enjoy this article if you didn’t catch it the first time, it is my favorite.
Tags: Brooklyn Bridge, Deliverability, email, email best practices, email content, email creative, email marketing, email marketing campaign, email marketing strategy, email strategy, eMarketing, Kevin Senne
3 Comments »
Blogger: Andrew Osterday
Monday, June 22nd, 2009
I used to work at an interactive agency called The Rev that specialized in automotive campaigns. I can remember reading about the trend involving car manufacturers creating more new models, even entirely new brands, to cater to niche markets. In a sense, they were attempting to become more relevant by building cars that spoke to a specific audience. Sound familiar?
And for a little while it worked. But staying relevant is a lot harder than becoming relevant in the first place. If you need more proof just glance at the entertainment or music industries.
Tags: andrew osterday, automotive industry and marketing, automotive marketing, campaign analysis, email best practices, email marketing, eMarketing, GM, ideaarsenal, marketing automation, marketing strategy, marketing survival, marketing trends, niche marketing, PGiblog, relevancy in email, ROI, scalable technology, The Rev
No Comments »
Blogger: Kevin Senne
Monday, June 22nd, 2009
The SORBS DNSBL is one that we get questions about quite often. This list has always generated quite a bit of debate in the Deliverability world. The fact that removal from the list comes with a fee has been something of a question. Well, it seems there may possibly be some changes afoot at the SORBS list. We’ll reserve judgement until we get more details. Here is the message posted on the SORBS website. Stay tuned for any new developments.
It comes with great sadness that I have to announce the imminent closure of SORBS. The University of Queensland have decided not to honor their agreement with myself and SORBS and terminate the hosting contract.
Tags: Deliverability, DNSBL, email best practices, Kevin Senne, RBL, SORBS
No Comments »
Blogger: Sara Johnides
Friday, June 12th, 2009
From: J.Crew
Subject Line: New arrivals for June + introducing our online catalog
Date: Tuesday, May 26, 2009
From: crewcuts
Subject Line: girls’ graphic tees (starting at $22.50)
Date: Saturday, May 30, 2009
Branding is the face of a company; it gives a brand personality and is a way to engage customers. Whether it is a storefront, a coffee cup or a piece of direct mail, all of these elements are ‘branded’ with a company logo. It is important that all company communications utilize some elements of said branding; a lot of money is invested in that logo and brand guide, so put it to good use!
Tags: brand consistency, email creative, email creative review, email design, HTML Email
No Comments »
Blogger: Sara Johnides
Wednesday, June 10th, 2009
I recently ran across a few emails that used simple and effective animation. One subtle example was from Bloomingdale’s. They had two frames to their animation. One was advertising free shipping on $150 or more for Bloomingdale’s cardholders and the other frame said free shipping on orders of $300 or more if you’re not using a Bloomindale’s card. I thought this was a subtle yet nice way to target both Bloomindale’s cardholders and those who aren’t cardholders. Another option would be for Bloomingdale’s to utilize dynamic content and send the different versions of the message to subscribers depending on if they are cardholders or not. View the hosted version of this Bloomingdale’s message.
Tags: animated gif, animation in email, email creative, email design, email marketing, HTML Email, video in email
2 Comments »
Blogger: Kevin Senne
Tuesday, June 9th, 2009
I am so proud to announce our new Podcast/Video series that I am calling “Email Unleashed.” This series is meant to look at the world of email and social networking in a non-traditional way. My plans are to talk to some of the movers and shakers in our industry and pry out some secrets. I’ll also sprinkle some of my own expertise and probably even vent about things on occasion. The Premiere Global eMarketing Resource Center is the place to download our content.
3 Comments »
