Category: eMarketing

CAN-SPAM Prosecutions

Blogger: Kevin Senne
Tuesday, June 30th, 2009

A news item last week that seemed to go somewhat under the radar, but is a significant development.  The DOJ is prosecuting a team of spammers responsible for the delivery of billions of penny-stock related spam email.

Kenneth Corbin of Internetnews.com has a great explanation.  Check it out here.

Five prolific spammers today pleaded guilty to violating the CAN-SPAM Act in a federal court in Detroit in a case that took down a massive stock fraud operation, marking the Justice Department’s largest-ever prosecution under the 2003 statute.

Setting Standards

Blogger: Erik Gabrielson
Monday, June 29th, 2009

One of the questions I get most from customers and prospects is, “What’s the standard for open and click-through rates in my industry?” There’s never a great answer to this question because various research and reports vary widely on the answer.

I know we’re all curious to see how we stack up against the competition, but it’s far more important to have your own benchmarks. What’s more important: 1) Knowing that businesses in your vertical got a 15% open rate and 4% click-through rate in Q1 (according to some study); or 2) Knowing that you got a 18% open rate and 6% click-through rate in Q1?

What G.I. Joe Can Teach Us About A/B Testing

Blogger: Mark Lombardo
Friday, June 26th, 2009

What is the best time of the day to send my email? Should I use a left or right rail in my message? How many calls-to-action should I include? These are wonderful questions that email marketers are faced with on a daily basis. But they all can be answered the same way — TEST, TEST, TEST!

It is an extremely valuable practice to perform A/B testing to determine what works best for your message and your audience. Yet testing can only take you so far. It is not until you analyze your test results and implement the necessary changes that you can fully reap the benefits that testing provides.

99% Deliverability and the Brooklyn Bridge Redux

Blogger: Kevin Senne
Tuesday, June 23rd, 2009

I wanted to repost this entry from earlier this year.  This Thursday’s webinar “The Myth of 100% Deliverability” is absed on this article.  Please sign-up if you haven’t done so yet.  You will learn some of the tricks and secrets that you hear about from some email senders.  I hope you enjoy this article if you didn’t catch it the first time, it is my favorite.

What a marketer can learn from GM

Blogger: Andrew Osterday
Monday, June 22nd, 2009

I used to work at an interactive agency called The Rev that specialized in automotive campaigns. I can remember reading about the trend involving car manufacturers creating more new models, even entirely new brands, to cater to niche markets. In a sense, they were attempting to become more relevant by building cars that spoke to a specific audience. Sound familiar?

And for a little while it worked. But staying relevant is a lot harder than becoming relevant in the first place. If you need more proof just glance at the entertainment or music industries.

SORBS DNSBL possible changes

Blogger: Kevin Senne
Monday, June 22nd, 2009

The SORBS DNSBL is one that we get questions about quite often.  This list has always generated quite a bit of debate in the Deliverability world.  The fact that removal from the list comes with a fee has been something of a question.  Well, it seems there may possibly be some changes afoot at the SORBS list.  We’ll reserve judgement until we get more details.  Here is the message posted on the SORBS website.  Stay tuned for any new developments.

It comes with great sadness that I have to announce the imminent closure of SORBS. The University of Queensland have decided not to honor their agreement with myself and SORBS and terminate the hosting contract.

Email Unleashed with David Daniels from Forrester

Blogger: Kevin Senne
Tuesday, June 9th, 2009

I am so proud to announce our new Podcast/Video series that I am calling “Email Unleashed.”  This series is meant to look at the world of email and social networking in a non-traditional way.  My plans are to talk to some of the movers and shakers in our industry and pry out some secrets.  I’ll also sprinkle some of my own expertise and probably even vent about things on occasion.  The Premiere Global eMarketing Resource Center is the place to download our content.