Category: Strategy
Blogger: Erik Gabrielson
Monday, June 29th, 2009
One of the questions I get most from customers and prospects is, “What’s the standard for open and click-through rates in my industry?” There’s never a great answer to this question because various research and reports vary widely on the answer.
I know we’re all curious to see how we stack up against the competition, but it’s far more important to have your own benchmarks. What’s more important: 1) Knowing that businesses in your vertical got a 15% open rate and 4% click-through rate in Q1 (according to some study); or 2) Knowing that you got a 18% open rate and 6% click-through rate in Q1?
Tags: email benchmark, email marketing, email metrics, email standards, email strategy, erik gabrielson
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Blogger: Andrew Osterday
Monday, June 22nd, 2009
I used to work at an interactive agency called The Rev that specialized in automotive campaigns. I can remember reading about the trend involving car manufacturers creating more new models, even entirely new brands, to cater to niche markets. In a sense, they were attempting to become more relevant by building cars that spoke to a specific audience. Sound familiar?
And for a little while it worked. But staying relevant is a lot harder than becoming relevant in the first place. If you need more proof just glance at the entertainment or music industries.
Tags: andrew osterday, automotive industry and marketing, automotive marketing, campaign analysis, email best practices, email marketing, eMarketing, GM, ideaarsenal, marketing automation, marketing strategy, marketing survival, marketing trends, niche marketing, PGiblog, relevancy in email, ROI, scalable technology, The Rev
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Blogger: Kevin Senne
Monday, June 8th, 2009
I received this email in my inbox last week from a Courtyard by Marriott Account Executive. Normally this wouldn’t be anything out of the ordinary for me. I travel quite a bit, and I frequent a lot of the same places. I’d say it’s in the best interest of these establishments to throw a little love to frequent travelers. I believe this email was sent with good intentions, but it had some issues that threw up some big alarm bells. I have protected the well intentioned with some strategically placed ink.
Tags: CAN-SPAM Act of 2003, Deliverability, E-mail, email, email best practices, email content, email marketing, email marketing strategy, email strategy, eMarketing, Kevin Senne, PGi, premiere global services, SPAM, travel marketing
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Blogger: Andrew Osterday
Wednesday, June 3rd, 2009
Simply put, perfect emails are the right blend of content (relevant and timely) packaged in a well designed and executed package. On Thursday, May 28, 2009, Andy McCarney, Premiere Global’s VP of Strategic Services along with Lindsey Secord, Manager, Production Services and Sara Johnides, Senior Creative Specialist leverage their years of production and creative best practices within the email marketing channel and apply it to our 4th “Motivated Marketer Web Series,” Creating the Perfect Email. You can Watch the webinar or download the slides from the presentation.
Knowing your customer makes for better email
Tags: Add new tag, andrew osterday, campaign accelerator, customer lifecycle, Deliverability, email, email best practices, email content, email creative, email design, email hints, email industry, email marketing, email strategy, email targeting, eMarketing, marketing strategy, PGi, premiere global services
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Blogger: Annie Tsai
Thursday, May 28th, 2009
It’s old news that post-sale customer engagement is critical to both retaining and growing the customer relationship and in turn growing loyalty and revenue. At Premiere Global, we are using our products and services to establish and grow a customer relationship that spans the entire customer life cycle, not just to the close-of-sale.
We’ve built our post-sale engagement experience using Campaign Accelerator Advanced, a feature-rich eMarketing tool which allows us to effectively segment by product, solution, when they were sold, what kind of information our customers want to receive, and any other variation of data segmentation we have to use. Here are the points of engagement being targeted:
Tags: annie tsai, campaign accelerator, campaign accelerator advanced, COS, eMarketing
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Blogger: Andrew Osterday
Thursday, May 28th, 2009
Since the rise of social media many have jumped on the bandwagon, including myself. I tweet for both personal and business use (aka social marketing), so I know a little bit about the game. Yet, I’m no power user by any means; with only 215 followers (love y’all!) and an embarrasing Twitterrank of just 7.5, I must admit I’m not a guru…But that doesn’t mean I can’t sound like one.
As I gaze out across the vast Twittershpere I chuckle at my fellow newbies and the occasional phony struggle their way through what I would call Twitter grammar. Just turn on any cable news network and listen to the clueless daytime anchors:
Tags: andrew osterday, email marketing, eMarketing, ideaarsenal, influence on twitter, PGiblog, PGiMarket, premiere global services, ranking on twitter, social marketing, social media, tweep, tweet, tweeted, twinfluence, twit, twitalyzer, twitter, twitter counter, twitter grader, twitter grammar, twitter ranking tools, twitterholic, twitterrank
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Blogger: Erik Gabrielson
Wednesday, May 27th, 2009
A great way to show your subscribers appreciation is to stop pitching a hard sell with each email. Consider adding emails to your mix that do nothing but shower subscribers with goodwill.
This year I got a happy birthday email from one of my favorite brands and the message consisted of a simple note wishing me well. No “buy now” button, no limited-time offers, just a straightforward personalized birthday greeting. Now that’s powerful branding.
Opportunities abound for these types of messages. Specific to subscribers’ personal milestones, you might consider:
Tags: email best practices, email marketing, email strategy, erik gabrielson, lifecycle marketing, personalized email, subscriber relationships, thank you email
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Blogger: Annie Tsai
Tuesday, May 26th, 2009
Last Wednesday, I received an email from Sephora saying “you purchased this in our store, how about writing a review online?” I’ve purchased things in the past from Sephora, but have never received this type of message before so am assuming it’s a new strategy.
This is a huge win for Sephora. Bridging the brick and mortar with the online community creates an elevated engagement level that so many companies are trying to achieve. Not only that, but Sephora does such a good job on their website of offering “products you might like” as a result of your actual purchase (online or in-store) that they are truly driving you to buy more with their suggestions.
Tags: annie tsai, b2c marketing, customer engagement, customer experience, email marketing programs, eMarketing
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Blogger: Kevin Senne
Wednesday, May 20th, 2009
I signed up to receive email from a popular Party store here in my area. We visit this store a few times a year as we plan for the kids birthday parties etc… We’re active in the local PTA as well, so it always seems like we need to pick up something for some type of get-together. We like the store very much, they seem to always have what we need. I do wish they could reach out to us proactively with sales, as we don’t go to the store unless we are already shopping for something specific. It would be great to know when we could go stock up on some of these party items.
Tags: Coupon, Deliverability, E-mail, E-mail address, E-mail client, email, email best practices, email content, email design, email industry, email marketing, email marketing campaign, email marketing strategy, email reporting, email solutions, email statistics, email strategy, email targeting, eMarketing, Gmail, Kevin Senne, Mail, PGi, premiere global services, SPAM
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Blogger: Kevin Senne
Monday, May 18th, 2009
I finished up an interesting book over the weekend written by Seth Godin called “the dip.” It’s a short book of about 80 pages. The content in the book was so powerful that I read through it twice. The concepts apply to so many of us in the email marketing world. I was struck by the way so many of us sell our programs, products, or expertise short.
Tags: Deliverability, E-mail, email, email best practices, email content, email design, email marketing, email marketing campaign, email marketing strategy, email solutions, email statistics, email strategy, email targeting, eMarketing, Kevin Senne, marketing, Marketing and Advertising, PGi, premiere global services, Seth Godin
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